UPDATE: 27/1/10The protests and campaign to get the billboard advertising campaign stopped has worked! The company involved has responded promptly, the next step is a longer lower key campaign to get them to stop this negative approach to on line dating relationships and stick to the business of bringing people together legitimately.
Just to be clear on what we are talking about Wiktionary defines extra marital as: "Taking place outside marriage; adulterous" The company's tag line is "Adult dating where the grass is always greener", whilst it's billboard advert promises women "instant excitement".
Now I'm not naive I realise that adultery and affairs are increasingly commonplace in today's society, and that solicitors make money out of these problems, but the idea that a company is blatantly encouraging infidelity as it's core business sickens me. Thus far the Advertising Standards Authority have refused to act against the advertisers, as the complaints against the ad's have not been upheld. So I'm writing this to ask people to pray AND to complain to the ASA, and to your local MP.
Family problems caused by marital\relationship breakdown are a major problem in the UK which affects significant numbers of people in a wide range of ways:
God's plan for us is for men and women to commit to one another for life and to bring up children in a stable family unit:
- Partnership: Gen 2:18 "God said, "It's not good for the Man to be alone; I'll make him a helper, a companion."
- Partnership: Gen 2:18 "God said, "It's not good for the Man to be alone; I'll make him a helper, a companion."
- Integrity: Luke 16:10 Anyone who can be trusted in little matters can also be trusted in important matters. But anyone who is dishonest in little matters will be dishonest in important matters.
Heb 13:4-7 Marriage should be honored by all, and the marriage bed kept pure, for God will judge the adulterer and all the sexually immoral. Keep your lives free from the love of money and be content with what you have, because God has said,"Never will I leave you; never will I forsake you." So we say with confidence, "The Lord is my helper; I will not be afraid. What can man do to me?"
- Stable: Mark 10:6-9
- Stable: Mark 10:6-9"But at the beginning of creation God 'made them male and female.'' For this reason a man will leave his father and mother and be united to his wife, and the two will become one flesh.' So they are no longer two, but one. Therefore what God has joined together, let man not separate."
Not every marriage is perfect as Rob Parsons admits in his article for Marriage Matters part of Care for the Family, but every marriage is worth protecting and nurturing, so let's pray that the ASA acts to ban these adverts and that the company behind them stops it's harmful business.